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Launching a promotion

Choose the goal, pick the right promotion type and scope, schedule it, and check afterwards that it made money instead of just moving units.

For: Admin9 min

A promotion is a tool with a goal: clear stock, bring people in on slow hours, or raise the basket. Decide the goal first, then the type. Promotions apply automatically at checkout; when several match, the best price for the customer wins, so they never stack.

Signs you need one

  • Product close to expiry or slow in Inventory Analytics → Turnover.
  • Reports → Hourly Breakdown shows a Slowest: window you want to fill.
  • A supplier gave you a better cost and you want to pass some of it on.

What to do right now

  1. Open Promotions → New Promotion. Under Basics, give it a short name staff will recognise and choose the Type: Discount or Combo.
  2. For a Discount, pick Percent or Fixed amount. Under Applies to, choose Store-wide or select specific products and categories.
  3. For a Combo, build the Composition (slots with a quantity each) and the Pricing: Bundle price, Percent off, Fixed amount off or Cheapest free. Products and categories must be marked Combo eligible in Inventory → Catalog first.
  4. Under When, set the Active dates. Turn on Recurring to limit it to certain weekdays and a Start time to End time window.
  5. Read the Summary and the example price, then save. The promotion shows in the list as Active now or Scheduled.
  6. Tell the cashiers. The discount shows on the cart line at Checkout, so they can explain it to customers.

Decide

If…Then…
The goal is to clear one product before it expiresDiscount, Percent, that product only, short Active dates. Check its margin so you stay above cost.
The goal is to fill a slow windowDiscount on a category, Recurring on those weekdays with a Start time and End time.
The goal is a bigger basketCombo with Bundle price or Cheapest free across complementary products.
You want a round price customers rememberFixed amount off, or a Combo with Bundle price.
Two promotions cover the same productOnly the better price applies. If you meant them to add up, make one promotion with the total discount.

Afterwards, and how to prevent problems

  • After a few days open Reports → Product Sales for the promotion dates and look at Units Sold, Revenue and Margin for the products involved. More units with a much lower margin is not a win.
  • Compare Hourly Breakdown before and during a time-window promotion to see if the slow hours actually moved.
  • Pause a promotion with its toggle in the list instead of deleting it; completed sales keep the price they were charged either way.
  • Watch for Needs review in the promotion list; it means something it targets has changed.
  • Editing a promotion only affects future sales.
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